OVERVIEW
FIATMPV PICO CARGO
PEOPLE. CITIES. OPPORTUNITIES.
A new generation of compact multi-purpose vehicles for the Asian market, developed to expand Fiat’s presence in a fast-growing context, leveraging the strength of IVECO and strategic partnerships with IKEA and FedEx.
A STRATEGIC VISION
FOR A GROWING MARKET
Designing mobility solutions for a new urban reality, combining people, goods and services in compact, electric vehicles designed for Asian cities.
AND BRAND
CONTEXT
AN OPPORTUNITY
IN A CHANGING ASIA
Rapid urbanisation, growing middle classes and new consumption patterns are creating demand for flexible, efficient and sustainable mobility solutions.
GROWTH
LIFESTYLES
MOBILITY
A STRATEGIC PERMEATION
THROUGH PARTNERSHIPS
Leveraging existing infrastructures and strong brand recognition in China and Asia through strategic collaborations.
ALREADY ESTABLISHED
IN ASIA.
LOGISTICS AND
RETAIL NETWORK.
AND LAST-MILE
DISTRIBUTION.
DIRECTION
A COMPACT SOLUTION
FOR DENSE CITIES
A small, electric multi-purpose vehicle designed for narrow streets and historic city centres. Easy to load and unload, with maximum functionality in a minimal footprint.
COMPACT COMMERCIAL
VEHICLE INTERIOR
Design studies for a modular and flexible interior, with a protected driver cabin, optimised cargo area and interchangeable storage units.
FOR THIS PROJECT
AND SKETCHES
FROM IDEAS
TO PROPORTIONS
Exploring different configurations, package solutions and visual languages, balancing compact dimensions with capacity, visibility and distinctive character.
CONCEPT
A MODULAR, VERSATILE
AND RECOGNISABLE DESIGN
The final concept combines a compact footprint with a spacious, flexible interior. A friendly, modern design language, with soft surfaces and high side mouldings, expresses robustness and approachability.
AND OUTCOME
A CONTRIBUTION
TO FIAT’S DESIGN LANGUAGE
The project generated ideas and design directions that informed the development of solutions and styling elements subsequently seen in selected Fiat vehicles. Among these were softer, more organic body shapes and higher, more protective side mouldings, a greater focus on space and versatility, and a more contemporary, urban character.
PEOPLE
PARTNERSHIPS
REAL SOLUTIONS
RECOGNITION
FIAT ADVANCED DESIGN · PROFESSIONAL REFERENCE
A PERSONAL RECOMMENDATION
FROM ROBERTO GIOLITO
Head Director, Advanced Design
FIAT Group Automobiles
During his work within FIAT Advanced Design, Stefano Ceppi received a personal letter of recommendation from Roberto Giolito, who supervised his work at the Milan-based studio.
In the letter, Giolito specifically recognised Ceppi’s leadership of a commercial vehicle design project for the Chinese market, as well as his creativity, analytical approach, three-dimensional design skills and ability to develop innovative solutions.
He also highlighted Ceppi’s effectiveness both as a team leader and as a member of an international design team.
“I can unreservedly recommend Stefano Ceppi to you for any design position.”
Extract from a personal letter of recommendation.