DUCATIPERFUME
A fragrance inspired by Ducati’s Desmodromic engine. A celebration of Italian engineering, passion and style — conceived as an original design object rather than a standard bottle carrying a logo.
PASSION
ENGINEERING
ITALIAN STYLE
MORE THAN
A MOTORCYCLE.
A CULTURE.
Ducati is performance, innovation and Italian style. But it is also a community: people, emotion, freedom and a distinctive way of life that reaches far beyond the racetrack.
PASSION
MASCULINITY
STYLE
COMMUNITY
SENSUALITY
ENGINEERING
AS IDENTITY.
The iconic mushroom valve of Ducati’s Desmodromic engine became the central design inspiration. Its unmistakable mechanical profile transforms a fragrance bottle into an object with a recognisable Ducati identity.
FROM SKETCH
TO FORM.
From initial hand sketches to the selected design and its 3D development. The bottle and packaging were created specifically to express Ducati’s spirit, rather than chosen from a stock fragrance catalogue.
TECHNICAL SOUL.
ICONIC LOOK.
A clear central section reveals the valve-inspired core, while frosted glass at the sides gives the bottle a solid, technical presence. The fragrance colour recalls engine oil and vintage Ducati yellow. The grey textured packaging references the brand’s mechanical and sporting world.
A FRAGRANCE
WITH DUCATI DNA.
A distinctive fragrance design bringing together Ducati’s engineering heritage, passion, sensuality and Italian style. A bottle with its own identity, completed by dedicated packaging.
The project received positive appreciation from David Gross, Ducati Creative Director at the time (2004).
